Say no to fluffy
 product marketing.

Product marketing is the strategy that defines how people are going to know, use, and talk about your product — from defining what the market is, who the ideal customers are, and the value proposition of the offering (i.e., why they care). When done right, it puts the customer perspective at the centre of your go-to-market strategy, enabling your team to drive product adoption past its launch.

We work with startups that already have one product in the market with an active go-to-market motion. In the super early stages, chances are you're still learning about your best customers and are nailing the problem-solution fit of your product—which we think is best done in-house. If you want someone to coach you through this process, we're happy to jump on a complementary strategy call.

A senior Product Marketing Manager costs $150,000-$180,000 per year plus benefits (and Director+ leaders $180,000+) and takes 3-6 months to fully onboard. With AltMonday, you get an experienced team that can execute immediately for a fraction of the cost. You also gain access to specialised skills that would typically require multiple hires (positioning, sales enablement, technical writing). Our engagements typically range from $15,000-$75,000 depending on scope and timeline - delivering the same value as a full-time hire but with immediate expertise and no long-term commitment. When you're ready to build your in-house team, we'll help you hire and train them.

You'll be supported by our team of specialised product marketing experts, led by Angela, who brings two decades of product marketing experience to every engagement. While Angela oversees strategy and quality, our network of experienced product marketers, content writers, designers, technical marketing and sales enablement specialists execute different aspects of your project based on their specific expertise. This team approach means you get specialised talent for each deliverable, faster turnaround times, and the benefit of diverse perspectives—all while maintaining consistent quality and strategic direction. Yes, a whole product marketing team without the headcount.

You'll receive your first deliverables within 1-2 weeks of starting. Our process is designed to show progressive value: first with clear positioning and messaging, then with sales enablement tools, and finally with market validation. Many clients report immediate improvements in sales conversations after implementing our messaging frameworks.

We specialise in complex technical products and the unique challenges of selling them. Unlike general marketing agencies, we know how to translate technical features into business benefits without dumbing them down. We also focus on practical tools your sales team can use tomorrow, not just high-level strategy decks.

Our engagements typically range from 3-6 months depending on your needs. We offer Foundation (3 months), Growth (4 months), and Scale (6 months) packages to match where you are in your journey. Most clients see immediate value within the first few weeks, then continue working with us to refine their positioning and build out their internal capabilities. Some eventually transition to a lighter advisory role as we help them hire and train their in-house product marketing team.

All monthly fees are invoiced at the beginning of each month. We understand startups need flexibility with cash flow, so payment plans are available upon request. After the initial 3-month commitment, you can pause or stop the engagement anytime with 2 weeks' notice. We know startup priorities shift quickly, and sometimes you need time to execute on what we've built together before continuing.

We're a small full-service consultancy—and we like to keep it that way. This means we only work with a handful of clients at a time to ensure the quality of work and advice. We only work with one new client at a time to ensure we can onboard and learn about their business and product as quickly as possible to add value, fast.

Yes—plenty. We are a product marketing consultancy, which means a lot of the work we will do together is market and buyer research, strategy, and experimentation. We are not a brand agency. We are not a design studio. We are not a full-service marketing agency that will run your day-to-day digital marketing campaigns. But we know really good people and can refer you to them as needed.

We work with any leader responsible for bringing complex technical products to market - whether that's a technical founder, Chief Product Officer, CMO, or CRO. What matters is that you're dealing with products that are hard to explain and harder to sell.