Resources
The Playbook
Practical insights, frameworks, and case studies to help technical founders build go-to-market engines that actually work. No fluff, just what moves the needle.
Blog
Positioning vs. Messaging: The Critical Distinction Most Technical Founders Miss
Stop wasting resources on messaging fixes. Learn the critical difference between positioning, messaging & copywriting that technical founders often miss.
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The Eight Positioning Principles That Transform How Technical Founders Market Products
Eight positioning principles that help technical founders connect complex software solutions with customer problems and context.
The $100K Positioning Mistake: Why Technical Founders Get Positioning Wrong (And How to Fix It)
Superior tech alone can’t outsell inferior competitors—master the art of positioning to turn your engineering wins into customer value and market victories
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