Nobody goes looking for a platform. They go looking for a solution to a specific problem. The platform is what makes them stay. Most platform websites have this sequence completely backwards.

Most companies know who their best buyer is. They just won't say it on the page because naming one buyer feels like excluding everyone else. It doesn't. It just makes the right one feel found.

This week I'm sharing what 92 websites taught me about why product positioning breaks down — and what it actually costs.

Most B2B founders hit a growth wall and fix the wrong thing. The stalls are predictable - and so are the fixes.

There's a growing pain that hits B2B SaaS companies between early traction and real scale. The product moves. The messaging doesn't. By the time it's obvious, it's already costing you deals.