About us

Good product marketing is hard to come by.

That's why we built a system for it.

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Angela Catalan AltMonday
Angela Catalan AltMonday

Product marketing consulting built around the moments that matter.

Most product marketing consultancies hand you a strategy deck and leave. We build the system underneath it: the positioning, the fact base, the documented frameworks, configured to run on AI so your team can keep it current after we're gone.

You work directly with Angela. Not an account manager. Not a junior consultant. She has spent close to two decades in B2B, deep-tech and enterprise software product marketing, most recently as Director of Global Product Marketing at Nearmap, where she helped drive global ARR from $45M to $155M over five years before its acquisition by Thoma Bravo.

Since founding this practice, she has worked across more than a dozen industries supporting some leading tech companies including Procore, Equiem, Calumino, Presien, Fair Supply and Wrkr. She has sat on your side of the table. She knows what good looks like and what it costs you when it isn't.

Angela regularly mentors startups at Startmate and MBA students at the University of Sydney Business School

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Ready when you are.

No pitch. No preparation needed. Just tell us what's not working and we'll figure out together whether we're the right fit.