No. If you have existing materials - a pitch deck, a website, a positioning document, old customer research - we audit them before the discovery session. Most of the time, there's more to work from than clients expect. We'll tell you what's solid, what's missing, and what needs reworking. Sprint One starts from what exists, not from a blank page.

Yes. Sprint Two produces execution assets and configures the automated workflows that keep the system current. Without the fact base from Sprint One, those assets have nothing true to build from. We've seen what happens when companies skip the first principles and go straight to execution. The output is generic, the product positioning is vague, and the content sounds like everyone else.

Sprint One is what makes Sprint Two worth doing.

No. Sprint One is a complete engagement in its own right. You'll walk away with a fully documented fact base, a structured product marketing workspace, and everything your team needs to start doing good product marketing. Some clients stop there and run the process themselves. Others continue into Sprint Two to build the execution layer and activate the automated workflows. Either way, Sprint One stands alone. No need to commit to the second sprint.

No. Most of our clients are outside Sydney. The discovery session runs remotely, and we work across time zones. In-person is available for Sydney-based teams if preferred. We're also happy to travel to be closer to your team, as that's where great insights come from. Travel arrangements are billed separately.

Three weeks is long enough to do work that matters and short enough to derisk the decision. The structure came directly from a client who asked us to compress a ten-week engagement into three because he needed to preserve runway while raising his next round. And it worked. We've run the same model thirty-five times since. Three weeks isn't about speed for its own sake. It's about focus. One client. One problem.

We work with a small number of clients at any one time. The sprint model is designed around focused delivery with structured checkpoints - not daily hours logged. You're not buying time (we think that's a rip-off). You're buying the output of a three-week sprint with clear deliverables at each checkpoint. Angela oversees every engagement directly.

Angela leads every engagement from discovery through to delivery and handover. For specific executional needs - design, technical writing, specialised research - she draws on a trusted network of specialists brought in as needed. You'll always know who is working on what. Angela is the strategic lead and the person accountable for the output.

Most teams consider three options before they find us.

‍Hiring an in-house PMM is the right move eventually — but it takes three to six months to recruit, onboard, and ramp someone before they ship anything meaningful. If you're trying to fix positioning or launch something now, that timeline hurts. We get you to a working system first, so your future hire inherits a foundation instead of starting from scratch.

‍Hiring a strategy consultant gives you a polished deck and a clear point of view. What it rarely gives you is the execution layer — the messaging docs, the workflows, the templates your team actually runs from. We build the strategy and the system together, so it doesn't sit in a slide and gather dust.

‍Doing it internally works when you have the bandwidth and the distance to see your own product clearly. Most founders and product teams don't — not because they lack the skill, but because they're too close to it. We bring outside eyes and a proven process, then hand everything back so you own it completely.

The other difference is permanence. When an engagement ends, the work stays.

Strategy feels abstract. We get it.

Here's what exists at the end of each sprint, not as slides but as working documents your team uses.

Sprint One produces a completed fact base, ICP profiles built on real behavioural patterns, a positioning thesis, a messaging map, a competitive analysis, and product architecture documentation. Everything is structured and documented in a way that feeds directly into AI-native workflows.
‍
If you want to see the methodology behind it before committing, the Accidental Product Marketing guide walks through the full process. [Download it here.]
‍
Sprint Two takes that fact base and builds the execution layer — landing page, product one-pager, blog articles, product release checklist. We build each asset around your internal process and refine the full set over three months, with automated workflows running continuously and a quarterly review process so the system stays current.

You'll also leave with an end-to-end documentation of your product marketing process, tailored to your organisation — a clear blueprint of what your team owns, what AI assists with, and what AI handles independently. No black box. Just a system your team can run without us.

Sprint Two runs for 3 weeks, with 3 months’ support. After that, most clients either continue the GTM engine by bringing it in-house or move to Strategic Advisory - where Angela provides ongoing strategic judgment on what the system is surfacing without the full execution layer underneath it.

The goal is always to get to a point where your team runs the system without us. We'll tell you when you're there.

By default, we work across Claude, Notion, Slack, Google Workspace, Webflow, HubSpot, Confluence, and Jira - the tools most B2B teams are already running.

We build the workflows, prompt library, skills, and documentation layer that makes AI actually useful for product marketing inside those tools.

If your stack looks different, we adapt. What we bring is the methodology, not a rigid toolset. The thinking transfers regardless of the platform.