Resources /Blog
The thinking behind the work. Guides, frameworks, and field notes on product marketing for growing tech companies.
Your best competitive weapon isn't your product.
The strongest brands are coasting on old positioning decisions. Stop making new ones, and the window opens for whoever understands the buyer better than you do. Two accounting companies show exactly what that looks like, and neither founder got there by planning it.
How to do product marketing without a product marketer
You don't need a product marketer to do good product marketing. You need a system — ICP, positioning thesis, one-pager, sales deck, in that order. Here's the minimum viable version.
