Resources /Blog
The thinking behind the work. Guides, frameworks, and field notes on product marketing for growing tech companies.
Most B2B websites have a positioning problem. Not a brand problem.
This week I'm sharing what 92 websites taught me about why product positioning breaks down — and what it actually costs.
How to do product marketing without a product marketer
You don't need a product marketer to do good product marketing. You need a system — ICP, positioning thesis, one-pager, sales deck, in that order. Here's the minimum viable version.
