Resources /Blog
The thinking behind the work. Guides, frameworks, and field notes on product marketing for growing tech companies.
"AI-powered" is not a positioning strategy.
AI is not a positioning strategy. It's a mechanism. The companies winning on AI aren't the ones leading with the technology. They're the ones who found the buyer problem first and used AI to solve it better than anyone else.
Which use case gets the front door?
Nobody goes looking for a platform. They go looking for a solution to a specific problem. The platform is what makes them stay. Most platform websites have this sequence completely backwards.
